> ## Content Index > Fetch the complete content index at: https://www.bangladeship.com/llms.txt > Use this file to discover other available public pages before exploring further. # Footballer's Personal Brand: What Trade Marks Can and Cannot Protect (João Pedro, 2026) - URL: https://www.bangladeship.com/coming-soon/ - Published: 2026-11-03T07:30:28.000Z - Updated: 2026-11-08T11:06:42.000Z - Author: Moksadul Islam - Tags: Trademark Law ## What was filed Marks & Clerk reported on 2 November 2026 that Chelsea striker João Pedro is seeking trade mark protection for parts of his personal brand. Other sports figures, including Cole Palmer in 2024 and Usain Bolt, have taken similar steps. - A word mark: JOÃO PEDRO - The JP9 logo, reportedly designed by Beats for his customised headphones - A figurative mark: a cartoon-style man in his goal-celebration pose Each UK application claims priority from an earlier EU registration at the EUIPO. The EU registrations were also reported as the basis for Madrid Protocol applications, but these were not yet visible on the registers when the article was written. ## What a trade mark does and does not protect A figurative mark protects the overall picture as filed. It does not protect the pose itself, a photograph of the pose, or the sequence of movement. Protecting movement would need a different type of mark. Protected ### The exact word, logo or drawing Rights cover the filed sign for the listed goods and services. Not protected ### The pose or the person A celebration or personality is not a registered right by itself. Rights are kept by genuine use on the listed goods, packaging or promotion. The article expects to see the drawing on items such as clothing, drinks bottles and watches. ## Ownership and filing risks - Copyright: if Beats designed the JP9 logo, it is unclear who owns the copyright unless a contract says so. - Distinctiveness: the JP9 logo is abstract, so the author asks why the word mark was not protected too. - Madrid entitlement: the applicant is a UK company with Brazilian owners domiciled in the UK. Using the EUIPO as Office of Origin requires a real and effective establishment in an EU Member State, which the article doubts. These are the author's observations on public information. The facts of the contracts and the company are not public. ## Lessons for any personal brand - Protect the name as a word mark, not only the logo. - Sign a written assignment of copyright with every designer or sponsor. - Check who is entitled to file before relying on the Madrid system. - Plan real use of each mark on the goods you list. The same logic applies in Bangladesh: founders, designers and influencers should register the name and logo at DPDT and keep the design contract clear. ## Frequently asked questions Can I trade mark a celebration or pose? Is a word mark better than a logo? Who owns a logo a sponsor designed? ## Protect your name and brand in Bangladesh Register the name, logo and slogan with DPDT and settle the ownership paperwork first. Talk to the SUPREMEiP® team. [Contact us](https://www.supremeip.com/contact-us/?ref=bangladeship.com)[info@supremeip.com](mailto:info@supremeip.com)[WhatsApp](https://wa.me/8801613336333?ref=supremeip.com)[Trademark registration in Bangladesh](https://www.supremeip.com/trademark-registration-in-bangladesh/?ref=bangladeship.com)[Trademark assignment in Bangladesh](https://www.supremeip.com/trademark-assignment-in-bangladesh/?ref=bangladeship.com)[Singapore patent deferral](https://www.supremeip.com/singapore-defer-patent-examination-ipos-pilot-18-months-2026/?ref=bangladeship.com)#Trademarks#PersonalBrand#Football#UKIPO#EUIPO#SUPREMEiP Source: Marks & Clerk, 2 November 2026 (secondary summary of public filings). General information, not legal advice.